Content humanization

AI writes the first draft.
We write the one people finish.

For teams whose content sounds like it came from nowhere in particular. We find the sentences that gave it away, mark them up, and hand back copy that sounds like someone meant it.

A real edit, not a mockup

In today's competitive market, it is essential for businesses to Most businesses need leverage high-quality content in order to engage their target audience effectively. content their audience actually wants to read.

Every red mark cut roughly nine words. Every blue mark put back a reason to keep reading.
Why this matters now

Everyone can tell.
They just don't say it.

People have gotten fast at spotting AI writing, even when they can't explain how. It's rarely the grammar. It's the rhythm: the same sentence lengths, the same handful of transition words, the same confident vagueness. None of that is a content problem. It's a trust problem.

TRUST
Readers bounce faster from writing that reads generic, even when they can't say exactly why. The feeling arrives before the reason does.
SEARCH
Search systems are increasingly built to reward genuinely useful, specific writing over thin, mass-produced pages. Scale without a person behind it is a liability now, not an edge.
VOICE
Left alone, AI drafts drift toward the same handful of sentence shapes regardless of who they're for. Your brand voice is the first casualty of a content pipeline on autopilot.
How we work together

Four ways in, depending on how deep the problem goes.

Content Audit

A full read of what you're already publishing, marked up like a manuscript. You get a scored report, your three worst-performing pieces rewritten as samples, and a plain explanation of what's making the writing sound synthetic.

FROM £450 · one-off

Rewrite & Edit

Send the AI drafts. Get back copy that sounds like it was written by someone who read the piece, not scanned it. Priced per article or bundled as a monthly batch.

FROM £120 · per 1,000 words

Voice & Style Guide

A working document your AI tools, and your writers, can actually follow: sentence rhythm, banned phrases, real examples of your brand at its best and worst. Built once, briefed on every draft after.

FROM £1,500 · one-off

Ongoing Partnership

A monthly retainer covering audits, rewrites, and voice guardianship as your content output scales. For teams publishing weekly or more who need a standing second pair of eyes.

FROM £2,000 · per month
The process

Three passes. No fourth pass pretending to be strategy.

¶1

Audit

I read a real sample of your current content and flag exactly where it's losing readers, sentence by sentence, and where search is likely to agree.

¶2

Edit

I rewrite the worst of it live, in your own copy, so you're judging a real before-and-after instead of a hypothetical pitch.

¶3

Guide

We build the voice rules and brief format so the next draft needs less fixing, whether a person or a model writes it first.

Start here

Send three of your worst AI drafts.

No deck, no discovery call needed first. Send the three pieces of content you're least proud of and I'll mark one up so you can see exactly what changes, and why, before anything's agreed.

Get in touch →